Strategy Notes

Case Intro: Ducati Only for today: Please figure on with your team! Ducati AGENDA A. The Motorcycle Manufacturing exertion B. Minolis Turnaround Plan C. forthcoming Opportunities: Growth and Innovation  exploitation of Ducati Motorcycles Cucciolo (1946) Evolution of Ducati Motorcycles Monster 848 (2008) View: hypertext transfer protocol://www.youtube.com/ bring in?v=EeP0_aLvc0I Segments of the Motorcycle persistence Sport Off track patrol car Touring HyperSport SuperSport SportTouring Naked Ducati other(a) Japanese Suzuki Kawasaki Yamaha Honda rapture Harley-Davidson BMW Source: Ducati Case, HBSP 9-701-132 Motorcycle Customers: A grocery store symbolize Performance Knee down riders Hot rodders / Fast riders urban riders Function pass cruisers Highway lovers Easy riders Lifestyle pacifier Source: Ducati Case, HBSP 9-701-132 Rivals in the Motorcycle Industry (2000) Rev Ducati Other Japanese $357 M U nits Sold 39,087 Main Segment sports sports (together 57% market place share) Avg Price US Price throw away Low $6,150 # High Models Other $21,895 21 (1997) Suzuki Kawasaki Yamaha 5.4 M (largest) $7,600 $8,450 $10,200 $9,300 $4,999 $18,999 23 15 Honda > 500 cc naked-sports Triumph HarleyDavidson $2.2 B 30,000 204, 500 $9,500 $14,350 $7,000 $5,595 $12,000 $20,360 9 23 Popular via 50s impression Largest (640K) owners gr. HD acq in 1998 cruisers > 650 cc naked-sports touring (now also cruising) Buell BMW 10,200 12,000 $14,500 $8,100 $19,600 11 clx Dealers Source: Ducati Case, HBSP 9-701-132 A) The Industry (1996-2000) What makes the wheel manufacturing industry so harming? Attractive Traits of the Motorcycle Industry (1996-2000) ? Multiple suppliers for modularized inputs; Effective physical exercise of outsourcing to specialized suppliers in the bologna Engine Technology regularise Buyers may range in price sensi! tivity unless are loyal to brands. stick out form of...If you fatality to get a full essay, site it on our website: BestEssayCheap.com

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