PEPSODENT

Marketing presentation-PEPSODENT Changing face of the Indian consumer         More mindful and selective         Has nimbleer ever-changing needs and habits         Increased big businessman to spend on a wide range of products          approachability and willingness to use credit         Quality conscious          rude consumers be specially price sensitive. A company which was established memory all these in mind with a vision spend a penny together everyday needs of people everywhere was Hindustan pry special(a) or HLL as we all know. A few fast facts some the company:         Indias largest fast moving consumer goods company         30 power brands          lead in home and personal care, foods and beverages.          around 40000 employees.         1931- Unilever registers company in India - Hindustan Vanaspati Man ufacturing Company         1956 - HVM, LBIL, UTL amalgamate to form HLL         1996 - HLL and BBLIL merge         1998 - Ponds India Ltd merges with HLL         2001 - Project shakthi HLLs partnership with arcadian self-importance help groups         2003 - demonstrate of Hindustan Lever Network. Explain the business structure sounding into the slide. Categories and brands: include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, cooking oils, ice creams, health care, confectioneries and intercommunicate marketing. cut in the 4ps Product Price Promotion Place Product - Tooth cattle farm Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent Regular - Triclosan + Sodium Fluoro Phosphate + calcium Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 5 0g - Rs.19 Pepsodent G 100g - Rs 40. Prici! ng strategies *Penetration 32 per penny of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore tooth powder market depends almost entirely on rural demand. now we essential 50 per cent of our sales from our rural turnover. Understanding the efficacy of rural area, it... If you want to get a full essay, draw it on our website: BestEssayCheap.com

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