Principles Of Marketing Exercise

Exercise in Class 1. Name and discuss the set(p) of variables that your order used to the segment market. Do you think your federation bring forth a dear variance dodging? Why and why not? For consumer selling, the major segmentation variables be geographic and demographic. In geographic segmentation, the market is split up into different geographical units such(prenominal) as nations, regions, provinces, parishes, cities or neighbourhoods. In demographic segmentation, the market is shared into groups establish on demographic variables, including age, gender, family aliveness cycle, income occupation, education, religion, race, generation and nationality. I think my company Telekom Malaysia have a well-grounded segmentation strategy. Basically TM is offering the TMNet Streamyx packages based on geographic and demographic segmentation. The package offering is divided depends on guest area, level of education, types of employment and nationality itself. TM besides fulfil the intensity level of segmentation analysis depends on finding segments that are measurable, accessible, substantial, differentiable and actionable. 2. In which peak of the harvest life-cycle is the iPhone4? Based on that stage, is orchard apple tree employing good marketing mix strategies?

iPhone4 is in the maturity stage of the yield life-cycle. Based on maturity stage, Apple is employing good marketing mix strategies. Apple is continue to invest in maturing products and assume modifying the market, the product and the marketing mix. When modifying the market, Apple attempts to increase wasting unsoundness of the current product. When mo! difying the product, Apple changes some of the product characteristics such as quality, features or style, to attract new users or inspire much usage. When modifying the marketing mix, Apple works to improve sales by changing one or more of the marketing-mix elements. These dimensions are the tools for study the companys product strategy.If you want to get a full essay, order it on our website: BestEssayCheap.com

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